Showing posts with label gay ability to affect business. Show all posts
Showing posts with label gay ability to affect business. Show all posts

Wednesday, April 24, 2024

NubianNewYorkers - The Enormous Buying Power of Gays

 


The buying power of LGBTQ+ adults is $1.4 trillion in the U.S. and $3.9 trillion globally (The Pride Co-op Q+ Report 2022 / LGBT Capital 2020)



85% of LBGTQ+ people report that they have used a video streaming service in the last 30 days, compared with 74% for the general population (Nielsen 2021)



42% of LGBTQ+ have a household income of over 75k (Nielsen 2021)



More than 40% of LGBTQ+ streamers spend 3 or more hours per day on social media and are 44% more likely to have spent 5+ hours a day on social media. (Nielsen 2021)



67% of LGBTQ+ couples chose mostly LGBTQ-friendly vendors and some LGBTQ-identified vendors. (Gay wedding institute in partnership with Community Marketing Insights 2018)



Get Stuff
Join Our Group
Get Updates