Saturday, May 21, 2011

RANDOM THOUGHT- If tires are black, why is the Michelin man white?

SHOULDN'T IT BE...


JUST KIDDING...

Bibendum, commonly referred to as the Michelin Man, is the symbol of the Michelin tire company. Introduced at the Lyon Exhibition of 1894 where the Michelin brothers had a stand, Bibendum is one of the world's oldest trademarks.

Since 1912, tires have taken on a black appearance because carbon is added as a preservative and strengthener to the base rubber material. Before then, tires took on a gray-white or light, translucent beige colour. This helps explain why Bibendum is white, though modern tires are black.